A 50ml bottle of Oneyedscents Solar Mallow Eau de Parfum and its black packaging box, both featuring a pink solar eclipse graphic, set against a cosmic pink and purple background. A clear rectangular perfume bottle labeled HER RULES with a gold cap, placed on a dark marble surface beside a black quilted handbag, with a London city skyline at sunset in the background.

CASE STUDY

Caris London

Perfume Design, a Brand Extension for Caris London

How Caris London Extended Its Fashion Brand into Fragrance

Caris London is a contemporary fashion brand built around confidence, individuality and understated luxury. Having established a distinctive identity through its accessories, the brand wanted to explore fragrance as a natural extension of its growing collection.

• Sales channel: Website & TikTok 

• Initial quantity: 100 bottles

• Development route: Discovery Kit

• Fragrance profile: Luminous, feminine, fresh and woody

• Size: 50ml

• Lead time: Approximately three weeks

• Production: United Kingdom

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A 50ml bottle of Her Rules Caris London Eau de Parfum next to its white and gold packaging box, set against a clean white background.

Small batch perfume production

A close-up circular shot of a hand using a clear plastic pipette to transfer liquid into a small glass bottle containing amber liquid, with other glass bottles blurred in the background.

Scent Refinement

Caris London began the fragrance development process with The Perfume Studio Discovery Kit.

This hands-on approach allowed the founder to participate directly in the creative process, exploring different combinations and shaping a fragrance that felt personal to the brand.

Once the preferred direction had been selected, our team prepared it for professional production.

A circular composition featuring a halved lemon, white citrus flowers, green leaves, and a piece of driftwood on a soft beige fabric background with warm light effects.

Scent Notes/Accords

The fragrance opens with bright lemon and neroli, softened by clean aldehydic and delicate floral notes. Elegant woods and musk form its warm, confident and lasting base.

Top notes:
Lemon, neroli and aldehydic accords

Heart notes:
Soft florals and orris

Base notes:
Elegant woods and musk

A close-up of a perfume bottle labeled HER RULES CARIS LONDON, held in a hand. The bottle is clear glass with pale gold liquid, a textured gold cap, and a white label with gold borders.

Bottle Design

The Perfume Studio managed the complete production process for Her Rules, including regulatory compliance, component coordination, fragrance preparation, filling, label application, assembly and packing.

Bringing these elements together through one production partner gave Caris London a clear and coordinated route from its initial fragrance idea to a professionally finished Eau de Parfum ready for sale.

A bottle of Her Rules Caris London Eau de Parfum next to its white and gold box, set against a clean white background.

Packaging/MOQ

The Her Rules packaging was digitally printed, allowing Caris London to produce a professionally finished box without committing to the high quantities often required by traditional print methods.

Gold foil detailing was added to create a more elevated, luxury feel and connect the packaging with the fragrance’s gold cap and label.

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Turn Brand Equity into Revenue

Extend the identity, audience and trust you have already built into a new product category. A well-designed fragrance creates an additional revenue stream while remaining recognisably connected to your brand.

Enter a Growing Market

UK prestige fragrance sales grew by up to 12% across some retail channels in 2024. Entering the category gives brands access to growing consumer demand for expressive, premium products.

Circana data reported by CEW UK

Create an Accessible Luxury

Fragrance gives customers a more accessible way to experience a premium brand. It can attract new buyers who admire your wider collection but are not ready to purchase its higher-priced products.

Unlock Gifting and Repeat Purchase

Fragrance works across self-purchase, gifting and replenishment. This creates more reasons for customers to return while introducing a product that can sell across occasions throughout the year.

Prove Demand Before Scaling

A smaller first run allows you to test pricing, positioning and customer appetite. Real sales data can then guide larger production quantities, packaging refinements and future fragrance launches.

A bottle of Her Rules Caris London Eau de Parfum with a gold cap stands next to its white and gold box, styled in front of a black leather handbag on a polished marble surface.
A laptop on a dark marble desk displaying a perfume product page on screen, styled with a cup of coffee, a notebook, and flowers in a bright modern room.
A woman with long, wavy red hair wearing a black satin dress sits in a luxurious room, spraying a clear perfume bottle. The background features a warm, dimly lit interior with a window showing a city skyline at dusk.
A bottle of HER RULES Paris Eau de Parfum with its white and gold box, styled on a marble surface with gift bags, ribbons, and baby's breath flowers.
Multiple identical rectangular product boxes arranged on metallic gold shelves. The boxes are cream or off-white with thin gold borders and black text reading 'HER RULES' and 'CARIS London'.

Talk t an expert about perfume development for your fashion brand.

Whether you want to extend an established fashion brand or test a new product category we can help you begin with a manageable production run.