CASE STUDY
Solar Mallow
Perfume Design for TikTok Shop for ONEYEDSCENTS
Cedar & Crown Create Scent-sational Fragrances to Sell on Social Media
Cedar & Crown is an independent start-up building its fragrance brand through social media. The founders needed an accessible way to explore different scent directions, create two distinctive perfumes and begin production without committing to thousands of bottles.
• Sales channel: Social Media
• Initial quantity: 50 bottles
• Development route: Perfume Discovery Kit
• Fragrance profile: Fruity, green and softly gourmand.
• Size: 50ml
• Lead time: Approximately three weeks
• Production: United Kingdom
Small batch perfume production
Scent Discovery
Creating a fragrance can feel difficult when you are faced with an endless choice of individual ingredients. Our Discovery Kit gives clients a simpler and more enjoyable starting point.
Cedar & Crown used the kit to experience different professionally developed blends, compare fragrance styles and identify the direction that suited the brand. This provided a practical route from an initial idea to a finished fragrance.
Scent Notes/Accords
Green tea and aloe vera meet a generous blend of tropical and orchard fruits, followed by an intricate floral and aquatic heart. Coconut, almond, vanilla and caramel bring warmth and sweetness to the base.
Top notes:
Green tea, boronia, aloe vera, guava, peach, blackcurrant, mango and pear
Heart notes:
Galbanum, geranium, bergamot, mandarin, violet leaf, calone, jasmine and seaweed
Base notes:
Coconut, rhubarb, sweet almond, patchouli, sandalwood, vanilla and caramel
Bottle Design
Cedar & Crown selected the bottle, atomiser colour and cap from our available ranges. This keeps the project practical while still providing plenty of choice.
We also managed the label printing and application, including the decorative finishes needed to give Diamond Cut its premium appearance.
Options such as metallic foils can be used on short production runs, helping an independent fragrance brand create polished packaging without ordering thousands of units.
Packaging/MOQ
Diamond Cut was produced in an initial quantity of 50 bottles. This gave Cedar & Crown a manageable starting point for launching and promoting the fragrance through social media.
Filling, assembly, label application and final presentation can all be handled as part of the production process.
Have an idea? Let us help you bring it to life.
Why Fragrance Works on TikTok
Turn your Audience into Customers
TikTok Shop is rapidly becoming a serious retail channel. More than 200,000 UK businesses now sell through the platform, while its 2025 Black Friday sales increased by 45% year on year, reaching 27 items sold every second. For creators with an engaged audience, TikTok offers the opportunity to turn influence into immediate, measurable sales.
Turn Fragrance into Content
Turn Scent Into Stories
Fragrance may be invisible on screen, but its stories are not. Notes, memories, moods and genuine reactions give hosts rich, emotive content that audiences can connect with.
The opportunity is already proven: beauty represents 46% of TikTok Shop’s FMCG sales, with fragrance among the categories driving engagement and growth.
Create a TikTok-Ready Fragrance
Design Specifically for TikTok
The strongest products are designed specifically for TikTok: a distinctive hero fragrance, creator collaboration, discovery set or genuinely limited release, like Solar Mallow. Product pins, flash prices and giveaways create urgency, while established sellers can build towards Live Auctions, where viewers bid for individual products in real time.
Create a TikTok-Ready Fragrance
We’ll Make It Launch-Ready
You bring the audience, personality and idea. The Perfume Studio can turn them into a professionally produced fragrance from shaping the concept and developing the scent to bottles, packaging, labels, compliance and UK production. With manageable first runs available, creators can test demand, build excitement and launch without committing to thousands of bottles.
