CASE STUDY
Peter Christian, Boxing Hares No. 1
Luxury fragrance design for brands begins with understanding more than a preferred list of ingredients. The fragrance needs to reflect the brand’s heritage, customer and visual identity.
A successfully branded fragrance should feel like a natural expression of the business behind it, not simply another product bearing its name.
Peter Christian Boxing Hares No.1
For British menswear brand Peter Christian, that meant creating a distinguished men’s fragrance that reflected its established world of classic tailoring, country influences and understated character.
• Sales channel: Established British menswear brand
• Initial quantity: 50 bottles
• Development route: Client-supplied scent profile
• Fragrance profile: Woody, spicy, citrus and aromatic
• Size: 100ml Eau de Toilette
• Lead time: Approximately three weeks
• Production: United Kingdom
Small batch perfume production for brands
Scent Refinement
Working from a supplied brand and scent profile (brief), we developed three fragrance samples for the client to wear, compare and experience over time before selecting and refining the blend that best represented the brand.
Note: Clients can also develop their fragrance using one of our Discovery Kits.
Scent Notes/Accords
A woody, masculine fragrance formed on a deep cedarwood base, layered with warm spices and energised with grapefruit and rum high notes.
Top notes
Grapefruit, rum and elemi.
Heart notes
Nutmeg, clove and patchouli.
Base notes
Vetiver, cedarwood and musk.
Bottle Design
Boxing Hares No.1 launched in a classic square bottle, allowing Peter Christian to test customer appetite through an initial small-batch production run.
Following its success, the second run introduced a cylindrical bottle with a refined walnut lid; a more tactile, ergonomic design that feels naturally aligned with the brand.
Our team managed filling, assembly, packing and production throughout.
Packaging/MOQ
The cylindrical presentation tube uses uncoated, parchment-like paper and crisp monochrome print to give the fragrance a more considered, luxurious finish.
Lower minimum order quantities enabled Peter Christian to launch at a manageable scale, prove demand and then invest confidently in upgraded packaging; showing how small-batch fragrance production can evolve alongside the appetite of an established customer base.
A unique fragrance grounded in British character
Peter Christian has been supplying gentlemen’s clothing since 2003, drawing on a family tailoring history stretching back generations.
The brand combines traditional British menswear with warmth, wit and a distinctly individual personality. Its collection spans corduroy, tweed, tailoring and accessories designed for customers who appreciate quality without unnecessary formality.
Boxing Hares No.1 needed to belong naturally within that world.
Rather than creating a generic branded fragrance, the objective was to capture something recognisably Peter Christian: confident, refined and masculine, with a subtle nod to the British countryside.
Have an idea? Let us help you bring it to life.
Translating a Brand into Fragrance
From heritage to scent direction
Luxury fragrance design begins with understanding the brand before selecting ingredients. Peter Christian’s tailoring heritage, discerning customer and distinctly British character shaped the brief. Boxing Hares No.1 needed to feel warm, confident and refined, with enough individuality to sit naturally beside the brand’s established menswear and accessories collection with confidence.
Building the Fragrance
Freshness, spice and lasting structure
Grapefruit, rum and elemi create an energising opening before nutmeg, clove and patchouli introduce warmth and depth. Vetiver, cedarwood and musk form a composed, masculine base. The finished fragrance balances brightness with spice and woods, creating an elegant scent with presence, structure and a distinctive lasting character of its own.
Packaging with a clear brand connection
Designing a Distinctive Presentation
The Boxing Hares emblem provided a natural starting point for the presentation. Its illustration connects the fragrance to Peter Christian immediately. Clear glass, amber liquid, a walnut wood cap and monochrome outer packaging combine to create a quietly luxurious design that feels established, tactile and recognisably part of the brand.
Extending the Brand
A fine fragrance made in the UK
Produced in the UK as an exclusive small-batch Eau de Toilette, Boxing Hares No.1 extends Peter Christian beyond menswear without losing its identity. The finished 100ml fragrance creates a credible retail category, strengthens gifting opportunities and gives customers another way to experience the brand’s character, quality and attention to detail.
