A 50ml bottle of Oneyedscents Solar Mallow Eau de Parfum and its black packaging box, both featuring a pink solar eclipse graphic, set against a cosmic pink and purple background. A perfume bottle and its matching box displayed together against a dramatic cosmic eclipse background. The product packaging is black with glowing pink and white text and graphic elements, and the bottle is clear glass with a silver cap.

CASE STUDY

Solar Mallow

Perfume Design for TikTok Shop for ONEYEDSCENTS

Solar Mallow Launched a White-Label Fragrance with Just 50 Bottles

Solar Mallow is an independent start-up selling through TikTok Shop. The business needed a white-label fragrance partner that could provide professional development and UK production at a manageable quantity.

• Sales channel: TikTok Shop (Perfumes)

• Initial quantity: 50 bottles

• Development route: Client-supplied scent profile

• Fragrance profile: Fresh, floral, gourmand and musky

• Size: 50ml

• Lead time: Approximately three weeks

• Production: United Kingdom

Explore white-label fragrance development service
A 50ml bottle of Oneyedscents Solar Mallow Eau de Parfum next to its black packaging box, both featuring a pink glowing ring graphic on a black background.

Small batch perfume production

A close-up circular shot of a hand using a clear plastic pipette to transfer liquid into a small glass bottle containing amber liquid, with other glass bottles blurred in the background.

Scent Refinement

Solar Mallow supplied a scent profile rather than a finished perfume formula. Our fragrance team used this as the basis for the composition, balancing each layer to create a smooth progression from fresh citrus to a warm, creamy base.

Note: Clients can also develop their fragrance using one of our Discovery Kits.

A circular close-up composition featuring pale pink marshmallows, white blossoms, green leaves, and a dark vanilla bean on a soft peach-toned background.

Scent Notes/Accords

The fragrance opens with bergamot before moving into a soft heart of marshmallow and orange blossom. Vanilla, amber and musk form its warm, lasting base.

Top notes:
Bergamot and fresh accords

Heart notes:
Marshmallow and orange blossom

Base notes:
Vanilla, soft amber and musk

A close-up of a clear glass perfume bottle with a silver spray nozzle, held by a hand against a softly blurred warm-toned background.

Bottle Design

For its first production run, Solar Mallow selected one of our available 50ml bottle profiles, pairing it with a silver atomiser and clear spherical cap to create a clean, modern finish.

Full production, including; filling, printing and label application was handled by us. We can offer premium label finishes such as foiling, elevating your brand instantly.

A hand holding a black perfume box labeled 'ONEYEDSCENTS SOLAR MALLOW' with a glowing pink ring graphic and 'EAU DE PARFUM 50ml' text, set against a circular beige background.

Packaging/MOQ

The packaging was digitally printed on a high gloss finish.

Solar Mallow ordered 50 units for initial production. This gives start-ups and independent brands the opportunity to launch or test a fragrance without committing to high-volume manufacturing.

Have an idea? Let us help you bring it to life.

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Why Fragrance Works on TikTok

Turn your Audience into Customers

TikTok Shop is rapidly becoming a serious retail channel. More than 200,000 UK businesses now sell through the platform, while its 2025 Black Friday sales increased by 45% year on year, reaching 27 items sold every second. For creators with an engaged audience, TikTok offers the opportunity to turn influence into immediate, measurable sales.

Turn Fragrance into Content

Turn Scent Into Stories

Fragrance may be invisible on screen, but its stories are not. Notes, memories, moods and genuine reactions give hosts rich, emotive content that audiences can connect with.

The opportunity is already proven: beauty represents 46% of TikTok Shop’s FMCG sales, with fragrance among the categories driving engagement and growth.

Create a TikTok-Ready Fragrance

Design Specifically for TikTok

The strongest products are designed specifically for TikTok: a distinctive hero fragrance, creator collaboration, discovery set or genuinely limited release, like Solar Mallow. Product pins, flash prices and giveaways create urgency, while established sellers can build towards Live Auctions, where viewers bid for individual products in real time.

Create a TikTok-Ready Fragrance

We’ll Make It Launch-Ready

You bring the audience, personality and idea. The Perfume Studio can turn them into a professionally produced fragrance from shaping the concept and developing the scent to bottles, packaging, labels, compliance and UK production. With manageable first runs available, creators can test demand, build excitement and launch without committing to thousands of bottles.

A black smartphone mockup displaying a pink-themed live streaming video screen with a woman holding a scent quiz card, set against a solid light pink background.
A 50ml bottle of Oneyedscents Solar Mallow Eau de Parfum and its black packaging box, both featuring a pink solar eclipse graphic, set against a cosmic pink and purple background.
A smartphone mockup displays a live social media livestream promoting the Solar Mallow Eau de Parfum by One Eyed Scents. The screen shows a female host holding the perfume bottle, with pink and black graphics, while the phone is set against a solid light pink background.
Three black perfume boxes for Oneyedscents Solar Mallow Eau de Parfum 50ml, arranged in a fan shape on a white reflective surface.

Let us bring your brand to life, complete the form below and let's get started...

Whether you already have a scent profile or need help developing the idea, we can create a bespoke white-label fragrance ready for TikTok Shop. We manage fragrance development, bottle selection, packaging, labels, filling, compliance and UK production, with manageable quantities available for initial launches and market testing.