CASE STUDY
Solar Mallow
Scent Design for ONEYEDSCENTS TikTok Shop
Solar Mallow Launched a White-Label Fragrance with Just 50 Bottles
Solar Mallow is an independent start-up selling through TikTok Shop. The business needed a white-label fragrance partner that could provide professional development and UK production at a manageable quantity.
• Sales channel: TikTok Shop
• Initial quantity: 50 bottles
• Development route: Client-supplied scent profile
• Fragrance profile: Fresh, floral, gourmand and musky
• Size: 50ml
• Lead time: Approximately three weeks
• Production: United Kingdom
Small batch perfume production
Scent Refinement
Solar Mallow supplied a scent profile rather than a finished perfume formula. Our fragrance team used this as the basis for the composition, balancing each layer to create a smooth progression from fresh citrus to a warm, creamy base.
Note: Clients can also develop their fragrance using one of our Discovery Kits.
Scent Notes/Accords
The fragrance opens with bergamot before moving into a soft heart of marshmallow and orange blossom. Vanilla, amber and musk form its warm, lasting base.
Top notes:
Bergamot and fresh accords
Heart notes:
Marshmallow and orange blossom
Base notes:
Vanilla, soft amber and musk
Bottle Design
For its first production run, Solar Mallow selected one of our available 50ml bottle profiles, pairing it with a silver atomiser and clear spherical cap to create a clean, modern finish.
Full production, including; filling, printing and label application was handled by us. We can offer premium label finishes such as foiling, elevating your brand instantly.
Packaging/MOQ
The packaging was digitally printed on a high gloss finish.
Solar Mallow ordered 50 units for initial production. This gives start-ups and independent brands the opportunity to launch or test a fragrance without committing to high-volume manufacturing.
Have an idea? Let us help you bring it to life.
Tik Tok Fragrances
Turn your Audience into Customers
TikTok Shop is rapidly becoming a serious retail channel. More than 200,000 UK businesses now sell through the platform, while its 2025 Black Friday sales increased by 45% year on year, reaching 27 items sold every second. For creators with an engaged audience, TikTok offers the opportunity to turn influence into immediate, measurable sales.
TikTok Fragrances
Turn Scent Into Stories
Fragrance may be invisible on screen, but its stories are not. Notes, memories, moods and genuine reactions give hosts rich, emotive content that audiences can connect with.
The opportunity is already proven: beauty represents 46% of TikTok Shop’s FMCG sales, with fragrance among the categories driving engagement and growth.
Tik Tok Fragrances
Create Something Worth Watching
The strongest products are designed specifically for TikTok: a distinctive hero fragrance, creator collaboration, discovery set or genuinely limited release, like Solar Mallow. Product pins, flash prices and giveaways create urgency, while established sellers can build towards Live Auctions, where viewers bid for individual products in real time.
Tik Tok Fragrances
We’ll Make It Launch-Ready
You bring the audience, personality and idea. The Perfume Studio can turn them into a professionally produced fragrance from shaping the concept and developing the scent to bottles, packaging, labels, compliance and UK production. With manageable first runs available, creators can test demand, build excitement and launch without committing to thousands of bottles.
