Did you know that 75% of all emotions are triggered by scent and that we are 100 times more likely to remember something we smell over something we see, hear or touch? With a connection so powerful to be made with your customers, scent marketing is the third dimension of your brand that you simply can't afford to miss, here's why.
Businesses small and large are now harnessing the power of scent to influence and develop deeper connections with their customers. The use of scent is fast becoming the go-to branding super-power that can define a brand, set it aside from the competition, and positively influence, and elevate the connection between brand and customer.
Whilst today's rose fragrances have evolved from more delicate rose florals to include headier sensual depths, one thing remains constant: rose fragrances give an impression of romance and love (including those which herald more intense accords).
It's a heaven scent marketing trick backed by science.
Smells are handled by the olfactory bulb, a rounded mass of tissue that contains several types of nerve cells located at the front of the brain. It sends information to the other areas of the body for further processing; here scent takes a direct route to the limbic system, including the amygdala (the core of the neural system) and the hippocampus, which plays a vital role in learning, emotion, and memory.
When you include scent in your brand furnishing you develop a multi-sensory experience.
A custom blended fragrance, that represents your brand adds a unique third dimension to your story and provides a way for your customers to further differentiate you from a competitor, furthermore, as we are more likely to remember a scent over what we see or hear, you're including the most unforgettable way to present your brand; building a lasting connection with warmth and familiarity between brand and customer.
Positively influence the mood of your customer.
The power of a perfectly formulated perfume can positively influence the mood (and intention) of your customer. With great ease, you can dictate the mood set, through scent. Aromatic scents, such as lavender and chamomile are perfect for creating a calm atmosphere and evoking relaxation. Whereas citrus and cinnamons can energise a conference room and activate.
From industry to audience, scent can play a subtle, yet significant role in transforming brand perceptions and completing an experience for maximum effect. From spas and beauty boutiques to hotels and car showrooms - a perfectly curated scent can help you to create the right atmosphere for your customers.
Tell your brand story through scent with The Perfume Studio.
Whether you want to define your brand through scent (including personal fragrances) or develop a scent to induce a particular mood or mindset - we make the process simple and enjoyable.
A custom-blended fragrance can be realised from the simplest of design briefs, curated to tell any brand story or satisfy the most complex of scent tastes. With a kaleidoscope of blends available for you to explore our experienced fragrance experts will guide you through the process of aligning top, middle, and base notes into a perfect arrangement.
"What's more, with low MOQs available - a signature scent for your brand is much more accessible than you might think."
Comments Lloyd Naake, Managing Director.
Want to leverage scent marketing to maximise the customer experience and create lasting connections? Get in touch today.
