In 2024 an estimated 59 million empty perfume and men's aftershave bottles ended up in UK landfills.
Every year, millions of perfume and men’s aftershave bottles are discarded, adding to the growing problem of waste. In 2024 alone, an estimated 59 million empty perfume bottles ended up in UK landfills. Given the complexity of perfume packaging - often made from a mix of glass, plastic, and metal - recycling isn't always straightforward.
But we offer a simple, sustainable alternative: refilling your fragrance. Rather than tossing your bottle once it’s empty, here’s why refilling is a smarter, more eco-friendly choice.
1. A More Sustainable Choice
The beauty industry has made strides in sustainability, but perfume bottles remain challenging to recycle due to their intricate designs. By choosing to refill, you reduce waste, cut down on carbon emissions, and decrease the demand for raw materials. It’s an effortless way to align your fragrance routine with an eco-conscious lifestyle while still indulging in the scents you love.
2. Reducing Carbon Footprint
Manufacturing a new perfume bottle isn’t just about glass—it involves energy-intensive production processes, transportation, and packaging. Every new bottle contributes to CO₂ emissions, from the raw material extraction to the final product landing on store shelves. Refilling eliminates the need for new packaging, reducing your personal carbon footprint while still allowing you to enjoy a high-quality eau de parfum
3. Less Waste, More Conscious Consumption
When we buy a new fragrance, we often focus on the scent rather than the waste it creates. But the reality is that countless perfume caps, pumps, and decorative elements make their way into landfills because they can’t be recycled. By refilling instead of repurchasing, you help minimise unnecessary waste and promote a more circular approach to beauty—one where products are reused, not discarded.
How to Refill Your Fragrance with Us
If you’ve designed a custom fragrance with us, you’ll know about our refill process, which allows you to keep your scent for as long as you like, in packaging you can refill time and time again. View refill options here.
